Dean and Dan Caten are admittedly a sensation, with a very hands-on media presence and a self-initiated web reality series with the brazen title of “Catens Uncut”, they seem keen on taking their fate in their own hands.
Lady Kinvara Balfour, Apple’s resident Fashion In Conversation host took the stage clad in one of the designers’ creations, a truly magical number that looked like the night adorned in rivers of liquid gold, she glowed as she announced her guests to the stage. They appeared with their entourage, a word that immediately denotes of something intimidating, yet that couldn’t be further from the truth. It was more like an incredibly sharp squad. They hopped to the stage with amazing energy and you immediately knew the party had arrived.
Starting with the facts — with their privately owned company thriving; they excitedly informed the audience they just returned from a trip in Dubai where they flew to promote their new fragrance “Want”, and their upcoming trips included New York and LA. Their cosmopolitan lifestyle speaks of a well-oiled machine, that thrives on the endless, ever-changing stimuli. The dynamic duo attributes a lot of their success and creativity to their humble beginnings, growing up amongst seven sisters in a middle class family somewhere in Canadian suburbia, they developed an understanding of what women want, what makes them feel good. They fondly recalled their summer course at Parsons and the sense of reassurance and belonging as they were given the usual pep talk aspiring designers receive when they first embark into a course. “… you gotta leave and breathe fashion …”
Highlighting the importance of surrounding themselves with the right people, as their team proudly smiled to each other on the sidelines. They are not simple people, they come with an entourage, but one that does not have the least beat of intimidating antics in mind. Giving a crash course on the days of disco; the designers spoke about the golden era of Studio 54 in New York and about soaking in the time. Recalling running into personalities like Andy Warhol and Janice Dickinson, they provided with social commentary about how the fashion world perceived and embraced uniqueness and creativity back then and how it disregards it now at the altar of money and labels.
And as they came, in a whirlwind, riding a wave of excitement so they left with the teasing promise of an upcoming book that’s now in the making.
Text Joanna Theodorou Photography Raphaella Th